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Press & brand

Brand Kit

The marks, colors, and type behind Threat Level Throttle. Grab what you need — no need to ask. Just don't stretch the gauge or repaint the volt.

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Logo suite
Primary lockup

Primary lockup

1764×792

Gauge + stacked wordmark. The default — use this when there's room.

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Horizontal lockup

Horizontal lockup

1586×600

Gauge beside the wordmark. For wide, short spaces — headers, banners.

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Wordmark

Wordmark

1269×846

Type only, no gauge. When the mark reads as the logo on its own.

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Gauge icon

Gauge icon

840×840

The tachometer alone. App tiles, favicons, tight square spaces.

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Avatar

Avatar

800×800

Gauge + TLT, circle-safe. Profile pictures on YouTube and socials.

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Monogram

Monogram

800×800

Volt tile, black TLT. High-contrast stamp for small or loud placements.

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Lower third — Matt

Lower third — Matt

2346×390

Name strip with threat meter. Drop over footage at 1080p.

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Lower third — Tom

Lower third — Tom

2112×390

Name strip with threat meter. Drop over footage at 1080p.

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Color

Ink

#0E100D

Background

Asphalt

#12150F

Panels

Asphalt 2

#1A1E15

Raised

Bone

#F2EFE6

Text

Bone Dim

#A7A89B

Muted text

Volt

#C6FF3A

Primary accent

Ember

#FF6A1A

Mid threat

Redline

#FF2233

Max threat

Typography
Saira Condensed · 900Display / headlines · skewed −7°

ALL GAS. ALL SEASONS.

Baloo 2 · 800Callouts / taglines

Ride within your own threat level

Archivo · 400–700Body copy

Two guys figuring out motorcycles, one send at a time.

Spline Sans Mono · 400–700Labels / stats

THREAT LVL · RISING

Usage

Do

  • Give the mark clear space — at least the width of the hub.
  • Keep it on ink or asphalt. Dark is home.
  • Let volt be the one loud color in the frame.
  • Use the avatar for anything that crops to a circle.

Don't

  • Recolor the volt or swap the threat-scale hues.
  • Stretch, skew, or rotate the gauge.
  • Add gradient washes or drop it on busy photos unscrimmed.
  • Rebuild the wordmark in a different typeface.